Be Converted Anew—and Go Evangelize

A brand evangelist is a customer so in love with a brand that they do unofficial marketing for it. Emotional marketing is the promise of an unforgettable experience. This is true in our spiritual lives also. People are looking for an unforgettable experience, for conversion. As Catholics, we represent the Catholic Christian brand to everyone we meet. We are living and breathing representatives (good and bad) of the faith. We define the Catholic Brand. Author Matthew Kilmurry explores this unyielding power and challenges us to recognize and live up to our responsibility.