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Be Converted Anew—and Go Evangelize

Quick Overview

A brand evangelist is a customer so in love with a brand that they do unofficial marketing for it. Emotional marketing is the promise of an unforgettable experience. This is true in our spiritual lives also. People are looking for an unforgettable experience, for conversion. As Catholics, we represent the Catholic Christian brand to everyone we meet. We are living and breathing representatives (good and bad) of the faith. We define the Catholic Brand. Author Matthew Kilmurry explores this unyielding power and challenges us to recognize and live up to our responsibility.

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About the Author

Matthew Kilmurry is the former director of marketing at the United States Conference of Catholic Bishops. He developed web, mobile, and social strategies to promote the USCCB's wide range of programs as well as worked on major efforts, such as the World Meeting of Families 2015. Currently, he is the senior director of marketing at an international law firm. Matthew earned a bachelor’s degree in English from Ohio State University and a master’s degree in marketing from Johns Hopkins University.

Product Details

Series Catholic Update Newsletter
Publish Date Oct 1, 2016
Pages 4
Size 8.5 x 11
Product Type Newsletter
Weight 0.0200
Product Code C1610A

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